Think about when making purchases online how much reviews matter to you. Zero is worse than negative ones… No reviews, no sales. You need product reviews and sincere ones.
How do you go about obtaining them? Well there are multiple things you could do. You can provide your product as a sample to anyone that might be willing to review it, or you could heavily discount it. But bear in mind that the feedback may not be positive. Although that does pose a risk, it makes skeptical buyers more inclined to be persuaded that the product is real (because they’re only interacting with it digitally) and to consider whether they will or won’t try it out.
This also extends to lavish landing pages. Testimonials, verifiable ones at that are a huge asset. A standalone clean website is great. But having more than that is better. Buyers want to feel that they’re dealing with something reputable, not just something shiny.
Again, no reviews, no sales. Yes, it’s an exaggeration, maybe you’ll be the exception to the rule, but by and large you need reviews (even word of mouth) to generate that push to consumers. Either than or spectacular samples.
“If you find yourself pondering in a fair fight, you didn’t plan your mission properly.” Colonel David Hackworth
*** Like most things online it’s hard to say whether these quotes originate with the person they’re attributed to. Regardless, they’re a tool to hopefully inspire you and so does it matter as much as the point the words convey?